”According to the survey results, the use of a video in marketing a property increases the perceived value of a home by nearly six percent, while professional photography increases the perceived value by nearly 12%. On a $500,000 home, this equates to an increase in perceived value of $30,000 and $60,000, respectively. “…Even though the article is about real estate, I think this is a good example how digital marketing has the potential to increase the “perceived value” of a product/service.
Survey Highlights Impact Of Videos In Real Estate Web Sites Thursday, Aug 28, 2008 7:00 AM ET
A recent survey conducted jointly by VHT, Inc. and PropertyPreviews.com highlights the impact that videos and professional photography have on the perceived value of a listed property in a real estate Web site.
According to the survey results, the use of a video in marketing a property increases the perceived value of a home by nearly six percent, while professional photography increases the perceived value by nearly 12%. On a $500,000 home, this equates to an increase in perceived value of $30,000 and $60,000, respectively.
In addition, when asked how likely they were to visit the homes marketed with professional photography, seven times as many respondents indicated that they were “very likely” to visit the home as compared to those who said they would visit a home that showed only property information.
The data also shows that individuals who viewed a video of a property felt the listing would be on the market for a shorter period of time when compared to similar homes.–Gavin O’Malley
Nice packaging/presentation of product gives a great impact to its target market.
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What are the formalities to be done while selling a real estate residential property?
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Which site is good for searching real estate in India?
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so digital media is really working in real estate.
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wow, didnt know but I really agree, guest its tru that is worht more an image than 1000 words.
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hey ! Larry , you do really have a great posting sense, that is really the great one.
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This post consists of the details of a survey about how does rich media digital marketing change the perceived value of a home. It is really interesting and encouraging news that the use of a video in marketing a property increases the perceived value of a home by nearly six percent, while professional photography increases the perceived value by nearly 12%. I am pretty impressed with the details provided in this post and I will definitely suggest all those real estate business men to use videos and professional photography to increase their business.
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